Canadian Tire (a Canadian retail institution) has great sales, with over 1000 new deals every week. Good news for customers. Tough on store staff, who love the products as if they were their own. In fact watching them fly off the shelves on sale can’t help but break their hearts, just a little. This TVC made with Publicis Toronto is one of those rare films that turned out almost exactly as I first scripted it, even down to the song choice.

CREDITS
Agency – Publicis Canada
Chief Creative Officer – Vini Dalvi
Creative Director – Sandra Baumander
Copywriter – Selina Heathcote
Art Director – Bruno Bueno
Senior Producer – Meaghan Binstock
Production – Radke Film Group
Director – Nick Kelly
DOP – Jackson Parrell