The BMW Filmmaking Challenge

To showcase the BMW i7’s ultra-wide, back-seat Theatre Screen, we partnered with the BFI to create a short film challenge. From the first moment, we wanted Michaela Coel as the face of the partnership, and we were delighted to secure such an icon. I was lucky enough (and more than a little nervous) to write the script for this launch film, directed by Aliyah Otchere.

DRUM AWARDS – WINNER

CREDITS
Partnership concept created by Max Sellers, Matthew Markham and Selina Heathcote
Creative Director/Copywriter - Selina Heathcote
Associate Creative Director/Art Director - Tash Rosehill
Art Director - Max Spencer
Designer - Mitch Baitey
Senior Strategist - Alex Whitehill
Social Strategy Lead - Alasdair Easton
Account Director - Charlotte Green
Program Lead - Tom Rooney
Film producer - Diana Judelson
Post Producer - Mondi Howard
Director – Aliyah Otchere
Production house - Agile Films
Agile Film Producer - Scarlett Georgina Barclay