The Recharge in Nature Project.

To improve perceptions of BMW as a more sustainable brand than its competitors, we created a 3-year partnership with National Parks UK. For the launch of The Recharge in Nature Project, we created slow, tranquil content designed to immerse viewers in the National Park experience. We even recruited nature photographer and influencer Finn Beales to create a 1-hour YouTube film in the style of classic nature relaxation content, which saw viewers engaging with the brand for an extraordinary 13 minutes on average.